Personal Branding Reels
01 The project
A personal branding reel produced for Eng. Hamdy Kouta, built around his published articles in Al-Wafd newspaper. The concept presents Hamdy engaging with the newspaper and highlighting articles published under his name, reinforcing his presence as a writer and public voice. KOMA handled the project end-to-end, including concept development, scripting, creative direction, directing, filming, editing, and color grading.
Eng. Hamdy Kouta was already publishing articles under his own name in Al-Wafd newspaper — real, verifiable authority. The problem was reach: a printed byline stays on the page it was printed on. The work had to carry that credibility onto the channels where his name is searched, shared and judged.
The direction was to show the proof rather than describe it. Instead of claiming expertise on camera, the reel puts Hamdy with the newspaper itself, his own articles visible in frame — the credential does the talking. It positions him as a writer and a public voice, not as someone selling a service.
KOMA ran the project end to end: concept development and scripting, creative direction, directing and filming, then editing and colour grading. The film is built around direct interaction with the printed articles, framed and cut for vertical delivery.
Also in the portfolio
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