KOMA Insights
Insights.
How founders, CEOs and experts build authority — written from the work KOMA does, with the case studies to show it. Led by KOMA founder Youssef Saad.
Guides
Guides.
Founder personal branding: making your reputation do commercial work
How founders build a personal brand that helps them raise, hire and sell — what to be known for, founder vs company brand, formats and common mistakes.
CEO and executive personal branding
How CEOs and senior executives build a credible personal brand that fits the company's strategy and governance: themes, channels, approvals, pitfalls.
Thought leadership: how experts earn authority, not claim it
What thought leadership is, how to build a defensible point of view, the evidence that makes it credible, and how authority compounds for experts.
Case studies
Case studies.
Personal Brand Content ProductionENG Hamdy Kouta
The direction was to show the proof rather than describe it. Instead of claiming expertise on camera, the reel puts Hamdy with the newspaper itself, his own articles visible in frame — the credential does the talking.
Expert-Led Brand Content SeriesSokradorf — Dr. Nasr
Lead with a clinical voice instead of a sales message. Dr. Nasr fronts the series with practical, plain-language guidance on diabetes, nutrition and sugar alternatives, which places Sokradorf in the conversation as a source of useful answers rather than another product claim.
Educational Short-Form SeriesDr. Ghada Nutritionist
Narrow the subject instead of broadening it. The series is built around one concrete question — how nutrition affects the skin — so Dr. Ghada’s expertise attaches to something specific and searchable rather than to general wellness advice.
Put this to work on your own name.
KOMA builds personal brands for founders, CEOs and experts across Egypt and the Gulf.