Reels
01 The project
Part of an educational Instagram reel series produced for Dr. Ghada, a nutritionist, focusing on how nutrition can support healthy, glowing skin. KOMA handled the full creative and production process, including concept development, scripting, directing, shooting, editing, and color grading, creating engaging short-form content tailored for Instagram.
Nutrition is one of the most crowded subjects on Instagram, and very little of it comes from qualified practitioners. For a working nutritionist, the difficulty is not having something worth saying — it is being recognisable as the expert in a feed where everyone sounds equally certain.
Narrow the subject instead of broadening it. The series is built around one concrete question — how nutrition affects the skin — so Dr. Ghada’s expertise attaches to something specific and searchable rather than to general wellness advice. Each episode answers that question properly, in the specialist’s own words.
KOMA built the series from the ground up: concept development and scripting, direction and shooting, then editing and colour grading. Each episode is written and cut specifically for Instagram’s vertical feed, with the subject explained in everyday language rather than clinical terms.
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