02
The challenge
Translate complex business concepts into clear, engaging short-form educational content while establishing a recognizable and consistent personal brand for Ahmed Yehia.
Personal Branding
Ahmed Yehia | Business 101 – Educational Series
01 The project
Business 101 is an educational personal branding series featuring Ahmed Yehia, simplifying essential business concepts through accessible explanations and real-world examples. The series explores finance, marketing, operations, people management, and business decision-making, presented through a consistent visual storytelling format.
- Client
- Ahmed Yehia
- Discipline
- Personal Branding
- Scope
- Personal branding and educational video content. Final creative and production responsibilities to be confirmed.
- Year
- 2026
- Location
- Egypt
03
KOMA’s approach
Develop a consistent visual storytelling direction that supports a connected educational series, combining direct-to-camera communication with concise on-screen typography and a recognizable presentation style.
04
Execution
A studio-style talking-head format with controlled lighting, a dark background, direct-to-camera delivery, and animated on-screen text to emphasize key business concepts.
05
Delivered
- 1 educational vertical reel (current upload)
- On-screen typography and video editing
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